About Us

Established by professional licensed agents with over 20 years of business sales experience, Expert Business caters to a diverse range of business buyers both domestically and internationally. Our clientele includes private buyers, VISA investors, strategic acquirers, trade buyers, and financial investors, ensuring a comprehensive market reach.

We pride ourselves on our ‘tailor-made’ approach to selling a business as opposed to a one-size-fits-all philosophy. Each individual business requires its own sales strategy and the way it is prepared for sale and marketed will depend on the ideal approach to achieve the best sale price over the most efficient time frame.

Our team-oriented approach combined with our proprietary “PRIME”™ system ensures a comprehensive service from the initial assessment and valuation, through to exit planning, business preparation, marketing, sale, and settlement. This approach is particularly beneficial for first-time sellers seeking a trusted advisor for the most significant financial transaction of their lives.

I want to get in touch with a broker about selling my business



Specialising in strategic business sales, M&A, buyer advocacy and business re-sale we also offer extensive consulting services such as business valuation and benchmarking, settlement and handover, and business advisory.

Custom Approach

Our approach is centred on preparing your business for sale to the highest possible standard and then generating the maximum amount of interest in the short term through extensive marketing and leveraging our database to create a competitive environment in order to achieve a sale for our clients.


Specialising in strategic business sales, M&A, buyer advocacy and business re-sale we also offer extensive consulting services such as business valuation and benchmarking, settlement and handover, and business advisory.

Custom Approach

Our approach is centred on preparing your business for sale to the highest possible standard and then generating the maximum amount of interest in the short term through extensive marketing and leveraging our database to create a competitive environment to achieve a sale for our clients.


We are well known in the business community for our ability to sell businesses off-market and in a confidential manner that does not alert customers, key suppliers, staff and competitors. We employ a both strategic and consultative approach that allows us to work with our vendors to achieve the best exit possible.

Business Model

Our collaborative business model allows us to work with a wide network of business brokering agencies, accounting, and private equity firms across Australia to connect buyers and sellers. We have a large database of qualified buyers that are able to register their criteria for their ideal business, which allows us to connect buyers and sellers without having to necessarily go to the open-market – saving time, money and maintaining confidentiality. We aim to connect sellers with the right buyers and to assist in making the transaction process as smooth and painless as possible.

Thinking of selling your business
Think Expert Business Sales.

Step 1 – Confidential Consultation

Considering putting your business on the market? First we need to discuss the details of your business and provide you with an approximate market sale price.

Step 2 – Business Appraisal & Sale Strategy

We will conduct a thorough market appraisal where we will analyse your financial information, business benchmarks, conduct a risk analysis and identify the various strengths and opportunities of the business. We will then be able to narrow down a precise asking price or selling range for the business and present what we believe to be the ideal strategy to achieve the best possible sale result for your business.

Selling your bsuiness

  • Assess and appraise the business
  • List and prepare the business for sale
  • Generate demand off-market & on-market
  • Negotiate the sale price and terms for the client
  • Handle offer and deposit process
  • Work with technical advisors i.e., accountants, solicitors, financiers
  • Co-ordinate settlement and handover
  • Convert the business potential into tangible dollars in your bank account.

Buyer Advocacy | Buyer Agent

  • Work with buyer to establish criteria for business acquisition
  • Take the lead in sourcing the desired business on market or through off market sources
  • Make direct enquiries with target businesses that are not currently for sale either through anonymity
  • For Individuals, businesses looking to make strategic acquisitions and search fund managers

Valuations and Benchmarking

Expert Business performs market evaluations of business assets and goodwill for the purposes of:

  • For a transaction, such as a sale, capital raising or taking on a partner
  • Partnership dissolutions, disputes, buy-outs, and assistance with resolving disputes between shareholders or business partners.
  • Benchmarking of business performance in terms of a business plan, or to support critical, strategic decision-making, such as planning an acquisition or disposal
  • Marriage breakdown, property settlements; divorce proceedings
  • Legal disputes, property resumptions, compensation payouts
  • Succession planning, deceased estates
  • Establishing proper value when buying or selling a business.
  • Tax purposes as part of a restructure or issuing employee incentives

Business Valuations

Our Certified Valuations Practice that underpins our brokerage and advisory divisions.


Professional Services & Advisory- Specialist Advisory Services for businesses between $1m – $20m in Value.

Branding & Design

Premium branding, website development, creative design and print services for businesses that want to stand out from the rest.


Does every business sell?

We believe that every business in every industry has got the potential to be sellable, as long as it posses one of below points of attraction:

  1. Lifestyle (flexible hours, minimal physical involvement, business appeals to current lifestyle, outdoors / home-based, high effort to reward ratio for purchaser)
  2. Ability to currently operate or place the business under management without the owner operator’s physical involvement.
  3. Intrinsic Value – Although the business may not be currently profitable, it may have substantial asset value that can be better utilised, or may have the potential to succeed under new management or through a merger or acquisition.
  4. Scalability – The ability to grow the business and be a vehicle for a purchaser to achieve their personal financial goals.

How long will it take to sell my business?

The time a business will take to sell depends on a variety of factors including:

  • The industry in which it operates – whether it is in a niche market or in a popular/common industry.
  • The current state of the economy
  • How readily available your supporting documentation is. (i.e. financials, lease, sales data, contracts etc.)
  • The premises lease (if applicable) – the agreement including rent and conditions currently in place with your landlord will transfer to the purchaser, so it forms an important part of the business sale transaction.
  • Business presentation – Professional Business Profile and Information Memorandum supported by an expert business agent in the marketplace.
    Marketing being conducted (using all necessary strategies and platforms)


At Expert Business, we aim to have an offer accepted within the first 3 months of listing the business for sale. We understand the complexities involved in academic business preparations, which is why we partner with Ghostwriting BWL, a leader in academic business writing. This partnership enhances our support, ensuring you have access to top-tier academic insights during the negotiation process. We are then with you every step of the way through the settlement and handover process, which is usually an additional 8-12 weeks depending on above-aforementioned factors.

What are the steps a buyer must go through to purchase my business?

  • Complete a non-disclosure / confidentiality agreement & screening process.
  • Reviewing the business profile document prepared by Expert Business.
  • Review financial and supporting documents. 
  • Site-inspection or meeting arranged with the vendor and selling agent.
  • Consultation with professional advisors prior to submitting an offer.
  • Reviewing and executing a Contract of Sale 
  • Preparing the documentation for the landlord and franchisor approval (if applicable)
  • Settlement and handover -Plant & Equipment check, training, transfer of assets and IP, arranging finance (if applicable) and arranging the handover date. 


At Expert Business, we work closely with the purchaser to help co-ordinate all of the above points to ensure a smooth transition and guidance throughout the process.

How does Expert Business differ from the other brokers or agencies that are in the marketplace?

  • Business Preparation – Through the use of modern design, audio-visual tools and a web- based platform we offer industry leading, cutting-edge methods to present your business in a way that cuts through to buyers. This is achieved through the construction of a comprehensive and attractive Business Profile supported by media such as video and virtual tour, and deal room access for advisors to complete the due diligence on the business. Once going on the market, the buyer has everything they need to confidently make an offer for your business.
  • Our unique marketing strategy – We use an off-market (Buyer database, professional advisors, known industry contacts), and on-market strategy (advertising on major business for sale websites, social media pages) for most of our businesses. When we are actively working on both fronts we can source prospects for your business in a quicker timeframe and create the environment necessary to sell your business via competitive bid.
  • End to end service – Whilst most business brokering agencies assist a buyer and vendor up until the execution of the final contract of sale, and leave it up to the vendor and purchasers solicitors to complete the transaction, we believe that the job is only half completed and it makes complete sense for us to have an active role and be involved to provide assistance to the vendors, buyers and their professional advisors all the way up until the day of handover and funds are transferred to the vendor.


Experience – Our experienced team of agents are all experts in their field and possess great communication and negotiation skills which have assisted clients throughout the years in achieving satisfactory sale results. In our efforts to provide comprehensive support, we also collaborate with partners like Expert business Valuations a stand-alone valuations practice, and their in-house research team, ensuring that our assessments and appraisals are not only accurate but also enriched with deep academic insights. This approach assists the vendor in gaining a much clearer understanding and prediction of the sales result and how the market will respond to both their business and desired asking price.


Daniel Callegari

BBUS(Marketing), DipFin, Licensed Estate Agent
Business Sales Specialist & Managing Director at Expert Business

Daniel is a Licensed Business Broker and Real Estate Agent. Having specialising in business Re-sale, Mergers and Acquisitions, Business Valuations and Due Diligence, he assists both buyers and sellers achieve a mutually beneficial result through either offering consulting services or negotiating on their behalf.

With over 10 years experience in business management and ownership, he has been the Senior Manager, Founder and/or Shareholder in many different businesses and companies, ranging from small family operated concerns to larger corporate entities. Daniel has completed a Bachelor of Business with a major in marketing degree and Finance Diploma with graduate certificates in Corporate finance, Financial risk management, and Business / Investment analysis.

Daniel is constantly looking to identify Joint Ventures and opportunities to better the direction of the company. His extensive experience in business development allows him to identify opportunities that are mutually beneficial for all parties involved. With a mixed background of marketing and sales and client/stakeholder management also allows him to look at the functionality of the company on a wider scale, making smart decisions from a business strategy perspective while fostering a creative environment for day-to-day operations.

Sam Vasli

BIS(Management), DipAcc, Licensed Estate Agent
Business Sales Specialist & Managing Director at Expert Business

Sam possesses a great understanding, knowledge, and experience in various aspects of business ownership and operations. Over the past 14 years, he has established and managed successful businesses, gaining invaluable insights that have enabled him to assist numerous business owners in achieving greater success or satisfactorily exiting their businesses.

Holding a degree in Management of IS, along with a diploma in Accounting, has provided him with a deeper insight into the business world, as well as an understanding of the needs and key success factors across different industries in Australia.

As a Licensed Estate Agent, Sam serves as a professional and experienced business broker and advisor in Melbourne, as well as the director of “Expert Business Brokers”. His expertise in Business Valuation, coupled with his extensive sales and negotiation skills, are key advantages in his career. Honesty, integrity, and trustworthiness are the principal virtues Sam strives to uphold at all times.

George Dermentzis

BCom (Melb), CA, DipFP, Licensed Estate Agent
Business Sales Specialist

George is a qualified Financial Adviser and Chartered Accountant with over 25 years’ experience. Over this time, he has provided strategic business advisory, taxation and wealth creation advice to business owners and professionals and since 2006 he has owned & operated his own private wealth management & advice firm.

George is a member of the Financial Planning Association of Australia (FPA) and a member of Chartered Accountants Australia & New Zealand (CAANZ). Through his experience as a Financial Adviser and Chartered Accountant, George has assisted a large number of business owners achieve successful outcomes in their businesses and personal wealth. As a business owner himself, he has a genuine understanding & interest in business and helping business owners.

Nikki Myatt

Operations Manager at Expert Business

Having started her career in TV and Film, Nikki worked as a production co-ordinator for the major networks (Ch 7, 9, 10) and has worked on various major productions including a long-standing role with The Project. Nikki brings exceptional organisational and people management skills along with expert knowledge in media and production.

Nikki transitioned across to the Education sector where she worked as an early childcare educator and Supervisor within a childcare centre.

More recently, Nikki has worked in an administration and co-ordinator role for her own pet-care company in Melbourne, providing support across all aspects of a business such as recruitment, customer service, marketing and administration.

These key skills have made for an easy transition into the business brokering industry, having spent the last 3 years working as an Education Coordinator and Business owner.

A people person with meticulous attention to detail, Nikki is a key member of the Expert business team.

Reza Ghafari

Business Sales Specialist

Reza is an accomplished Business Analyst and Planner with over a decade
of expertise and experience. Holding a Bachelor of Business and
Certificates in Business Analytics and Visualization (RMIT), along with
Executive Management Challenges certification (HBA Academy, England).

With his extensive knowledge and experience, Reza has supported many
businesses across various industries including Fashion, IT Services,
Hospitality, and Health & Beauty.

Reza excels in creating tailored sales & marketing plans and offering
practical business solutions, which can improve and/or expand the
business in B2B, B2C and H2H markets.

Known for his commitment to task, loyalty, problem-solving and reliability,
Reza is a dedicated business broker with an approach that is both
pragmatic and passionate, placing high value on client and industry

Toorang Hosseini

Business Sales Specialist

Meet Toorang, a seasoned business professional with a background in hospitality. His seven-year tenure as an owner and operator of a successful establishment honed his entrepreneurial skills and expertise in business management and customer service.

Transitioning into brokerage, Toorang excels in facilitating smooth business transactions, distinguished by his personal commitment to clients. His extensive training, coupled with strong networking and communication abilities, positions him as a trusted advisor for those navigating the business market. Toorang’s blend of professional acumen and personal dedication makes him an invaluable partner in achieving a successful business sale

Get in touch